27Jul Introduction to Flash SEO
On July 1st Adobe
announced it was teaming up with Google and Yahoo to improve the search results for dynamic web content and rich internet applications (RIA) that use their Flash
Player technology.
Full press release here.
Using Flash to build sites has typically resulted in poor search engine rankings as Flash files (.swf
) are binary data and prove difficult to read for the crawlers as well as the difficulty of getting deep links to subpages.
Whilst there are still many obstacles to overcome and nobody is yet sure of how well Google can read Flash there is now a lot more that can be done to improve visibility through SEO.
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