How to optimise Flash for search engines.

20Nov Flash WordPress Plugin – WP-Cumulus

Decided to add a little bit of Flash Icon to the site in the form of an excellent little plugin from Roy Tanck.

This plugin displays your tag cloud in the form of a globe.

I’ve never really been a fan of word clouds since they first appeared (and seemed to do wonders for SEO… briefly) and despite having had the tag cloud on this blog since the beginning I was considering ditching it, or getting a nofollow plugin for them (the pages themselves are already noindex but seemed silly to leak Page Rank [as we all know PR is the defining factor of SEO*]).

Instead I’ll just cripple search engines ability to follow the links, although I may set up another site to see if they manage to crawl the links in widget as Google now claims.

Anyway, here’s a big version for you to see.

*If you think this is true you are an idiot icon smile

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20Nov Google Analytics for Flash.

Yesterday Google Announced that they had released an out of the box option for tracking visitors across Flash Icon.

Hopefully this standardised option will allow webmasters and optimisers useful info on visitors.

So What Does It Do?

This feature is a translation of the current Google Analytics tracking code into the ActionScript Icon 3 programming language that dramatically simplifies the ability to track Flash, Flex and AS3 content. This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.

What Do I Need?

Flex or Flash with ActionScript 3 and Flex or Flash Visual Components.

Full story can be read on the Official Analytics Blog.

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13Nov Tip for Optimising Landing Pages for Keywords

I’m going to offer a very simple tip for creating landing pages for keywords that could drive significant traffic from Google. Hopefully this’ll make up for my complete lack of updates for about 100 years.

When doing your keyword research it’s worth finding out what Google thinks people are searching for when they enter that keyword term. For example if you are optimising for the term ‘football’ (Soccer) then simply type that term into Google and scroll to the bottom of the page.

You’ll be presented with 8 links that looks like

football searches

Google clearly links your search with the “+ terms” of games, pictures, boots, rules, results, live and history. It also throws a curve ball of rugby in there. So now you have 8 new terms to optimise a landing page for which could be generating significant traffic from your main term if people click through on these links (and people love to click rather than type).

Sometimes it does throw up some pretty random results, searching for ‘cheese’ gives me the + term ‘games’ (if anybody knows what a cheese game is please tell me) but somebody somewhere is searching for this. You might as well have the traffic over some other site and it’s all about the longtail.

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21Oct 5 Quick and Easy On Page Seo Tips

Okay, so I’ve been pretty lax with updating this site. Mostly because I’ve switched jobs and will be moving flat this weekend, plus have been back in Scotland for a Stag Do and a wedding.

To make up for it I will now present you with 5 quick and easy on page SEO tips that AREN’T along the lines of Title Tags… blah blah blah… keywords… blah blah blah… internal links & nofollow… blah blah… small file sizes… blah.

1) Link your Header <h1> to the page it’s on.

It’s an <h1> tag linking to your page and it still counts.

2) Create a second UNIQUE page about the same subject and link between them both.

That way when you do rank for a word you can get a second indent, knocking a competitor both down a place and another out of that page ranking.

3) Go vertical.

Almost falls into the blah section but shove an optimised pic or video into an article because if nothing else it keeps the reader’s attention when looking at an otherwise dry article. Should BrowseRank and time on page become a factor (like for Adwords Quality Score) it may keep people around that little bit longer too.

4) Shove a noscript tag in even if the page doesn’t execute a script.

Might be a slightly controversial move but in theory the spiders will read both and double your content count (assuming your text is optimised this shouldn’t be a bad thing). Do make sure it is the exact same content though and don’t spam the noscript tag. If you’re running off a CMS you may add some sort of javascript later that causes problems and you’re not technically doing anything wrong icon biggrin

5) Do everything “blah”.

All the blah parts are the basics and should be done for every page. Title, Headers, Desciptions, Keywords, content, alts, internal links, rel=nofollow are all important (more so than what I’ve mentioned) and need to be done for any on page optimisation.

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11Sep Desphinning and why I do it.

Changing jobs, moving flats, getting $1,700 stolen from PayPal, my sister being down for a month and the rest of life still going on does not make for a condusive blogging environment. Whilst that’s an excuse to not get on with the bigger projects, it’s not that I’ve not had time to be doing a lot of little things.

Today I have been mostly desphinning articles.

I’m a big fan of Sphinn as an SEM niche news aggregator/social media site and I make it easy, for you the reader, to Sphinn up any of my posts through the widgets at the bottom of them. I don’t believe in Sphinning my own posts as it seems to be poor taste to show off this way to ones peers, but one day I hope that somebody will decree that what I’ve written is worth sharing with a larger audience. (Current Sphinns at time of writing – 0).

Whilst recently, due my limited time, I have just been looking at the Hot Topics section (I don’t want to miss anything) today I have started to look at the upcoming news and was quite surprised that it doesn’t have all that much blatant promotion going on.

Whether some people are like me and don’t start by submitting themselves or perhaps that others are desphinning them before I see them or simply that people realise that marketing to marketers isn’t a great idea but there was only two or three articles in the first few pages that I didn’t think deserved to be there. Most can be weeded out from the title alone (although I always check the page out before proceeding) but some look like spam but in reality aren’t.

Here are some examples.

SEO Consultation Google SEO

Somewhat keyword stuffed title that appears to be offering a service. Upon reading the page my initial assumptions are correct and I desphunn the article for not being news.

Bollywood Actress and more  

This looks at first glance like spam. Again I clicked through and right enough it was as the title said and nothing to do with SEM or any sort of marketing. I reported it as spam and moved on.

2 other articles I’d reported as spam had already been removed in the time it took me to report them and write this.

Get Back Links and Make Money with Infobarrel

At first glance this doesn’t look any better than the first two examples, however I read the article as usual and this was a genuine explanation of how to get links and make money with Infobarrel. No affiliate links in the text and on a decent PR3 homepage blog.

Now I don’t doubt that some other links on this guys page are paid for, however such is the online marketing world.

If you’ve not yet checked out Sphinn I’d recommend you do and I’d be interested to hear other people’s views on Sphinning yourself and what sort of things they desphinn/spam.

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