When doing your keyword research it’s worth finding out what Google thinks people are searching for when they enter that keyword term. For example if you are optimising for the term ‘football’ (Soccer) then simply type that term into Google and scroll to the bottom of the page.

You’ll be presented with 8 links that looks like

Google clearly links your search with the “+ terms” of games, pictures, boots, rules, results, live and history. It also throws a curve ball of rugby in there. So now you have 8 new terms to optimise a landing page for which could be generating significant traffic from your main term if people click through on these links (and people love to click rather than type).

Sometimes it does throw up some pretty random results, searching for ‘cheese’ gives me the + term ‘games’ (if anybody knows what a cheese game is please tell me) but somebody somewhere is searching for this. You might as well have the traffic over some other site and it’s all about the longtail.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

To make up for it I will now present you with 5 quick and easy on page SEO tips that AREN’T along the lines of Title Tags… blah blah blah… keywords… blah blah blah… internal links & nofollow… blah blah… small file sizes… blah.

1) Link your Header <h1> to the page it’s on.

It’s an <h1> tag linking to your page and it still counts.

2) Create a second UNIQUE page about the same subject and link between them both.

That way when you do rank for a word you can get a second indent, knocking a competitor both down a place and another out of that page ranking.

3) Go vertical.

Almost falls into the blah section but shove an optimised pic or video into an article because if nothing else it keeps the reader’s attention when looking at an otherwise dry article. Should BrowseRank and time on page become a factor (like for Adwords Quality Score) it may keep people around that little bit longer too.

4) Shove a noscript tag in even if the page doesn’t execute a script.

Might be a slightly controversial move but in theory the spiders will read both and double your content count (assuming your text is optimised this shouldn’t be a bad thing). Do make sure it is the exact same content though and don’t spam the noscript tag. If you’re running off a CMS you may add some sort of javascript later that causes problems and you’re not technically doing anything wrong

5) Do everything “blah”.

All the blah parts are the basics and should be done for every page. Title, Headers, Desciptions, Keywords, content, alts, internal links, rel=nofollow are all important (more so than what I’ve mentioned) and need to be done for any on page optimisation.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.